Ithraa Inks Strategic Partnerships

Ithraa Inks Strategic Partnerships

Muscat: Oman’s investment promotion and export development agency, Ithraa, is joining forces with the Public Establishment for Industrial Estates (PEIE), ASAAS, be’ah and Shumookh Investment & Services to further promote Oman to international investors as well draw attention to the country’s growing export community.


The four government organizations have signed a collaboration agreement that is aimed at helping raise Oman’s global business profile, assist local firms expand their business portfolios internationally as well as promote investment business opportunities in the Sultanate.


On signing the agreement, Ithraa’s Director General of Export Development and Acting Director General for Investment Promotion, Mrs Nasima Al Balushi said: “Ithraa has been successful in attracting investment into Oman and promoting non-oil exports for over 20 years. Our priority is jobs and wealth creation. And to advance this work we are delighted to be joining forces with colleagues at PEIE, ASAAS and Shumooq Investment & Services to promote Oman’s business offer. Indeed, our combined efforts send a strong and powerful message to firms looking to secure and develop a foothold in the growing Middle East market.”


Omar bin Mohamed Muqaibal, director-general of Marketing and Media at PEIE remarked: “We are delighted to sign this agreement with Ithraa as it will help our efforts to promote the country’s seven industrial estates, Knowledge Oasis Muscat, the capital’s leading tech park as well as Al Mazunah Free Zone situated on the Oman – Yemen border. At the same, Ithraa will continue to support PEIE based manufacturers expand their export reach.  Partnerships like this will undoubtedly help deliver more value for Oman by highlighting the fantastic opportunities for foreign investment in the sultanate and its growing business community.”


Fahad Ali Al Kharusi Section Head - Business Development at be’ah stated; “One of our main goals we aim to achieve is collaborating with private and government sectors, share knowledge, information and experiences related to waste management. This has become an essential element for the circular economy which functions to utilize available resources”



Mrs. Al Balushi concluded: “It makes sense for Ithraa, PEIE, ASAAS, be’ah and Shumookh Investment & Services to work together, showcasing the sultanate’s connectivity, industrial estates, free zones, technology park as well as investment opportunities and talent. Working together in this way shows potential investors that they would be coming to an ambitious country that is united in its commitment to economic growth.”