Investing in tourism has become a common feature of Oman's economic plans. The
eighth five-year plan (2011-15), allocated US$1.46bn to projects undertaken by
Omran, a company set up by the Omani government to manage assets and
investments in the tourism sector. Recently, two five-star hotels have opened - the
Salalah Rotana Beach Resort in Salalah and the mountaintop Alila Jabal Akhdar
boutique hotel.