Investing in tourism has become a common feature of Oman's economic plans. The eighth five-year plan (2011-15), allocated US$1.46bn to projects undertaken by Omran, a company set up by the Omani government to manage assets and investments in the tourism sector. Recently, two five-star hotels have opened - the Salalah Rotana Beach Resort in Salalah and the mountaintop Alila Jabal Akhdar boutique hotel.

Growth in Oman's tourism industry is proceeding at a fast rate, 41,000 jobs were created within the sector by the end of 2014. The government aims to have 12 million visitors by 2020 up from 2.1 million in 2013.