Who We Are

Established in 1996, Ithraa is Oman's award-winning inward investment and export development agency. We are an ambitious organization committed to promoting the business benefits of Oman to a global audience, strengthening the image and profile of the Sultanate as an investment and business destination, and building a strong economy.

Our Values

  • Innovative
  • Communicative
  • Creative
  • Supportive
  • Collaborative
  • Customer orientated

Quality Policy

It is the policy of Ithraa to consistently provide total customer satisfaction by continually improving processes and services in order to ensure that they constantly meet or exceed the requirements of our customers who are investors, business organizations or individuals. We will always strive to achieve the highest standards in our processes with the goal of becoming an internationally recognized, respected and quality oriented organization, whilst complying with all statutory and regulatory requirements.


Oman is a safe and favorable destination for trade and investment.


To raise the volume of Investments and Omani non-oil exports, toward a sustainable economic growth in the Sultanate.

To achieve these objectives, Ithraa has implemented Quality Management System and will continue to maintain it based on the quality certificate (ISO 9001:2015).

Our Goals

We aim to ...

Attract Investment

Promote Oman as an ideal location for investment and doing business

Business Support

Offer businesses information relevant to investing in and exporting from Oman

Increase Investment

Increase the level of inward investment to Oman

Increase Market Share

Improve the international market share of Oman made products and services

Attract Talent

Help Oman attract top talent

Share Information

Provide government officials with advice and feedback on investment and export matters


Promote Oman to a global audience

Professional Strength

Encourage knowledge transfer and best practice

How we help

We offer a portfolio of confidential support services to companies interested in growing or establishing their business in Oman.

Why Oman?

Less than 2-hours from the major business centres of Asia and fast sailing times to Asia, Africa, Europe and North America.

Export Expertise

Exporting is good for Omani business, good for Omani workers and good for Omani jobs. When Oman exports, Oman prospers.

Team Ithraa

Seasoned professionals

Working in specialist teams across

Media & Communications

Focusing on areas where Oman has a proven competitive global advantage.


Because of our unique alliance with government departments and the business community, we are able to offer a much easier route to your investment and export opportunities, with fewer conversations along the way.

Ithraa Initiatives

Ithraa organizes regular domestic business events, overseas trade delegations, B2B meetings and participates at leading international trade shows around the world.

All you need

Ithraa is committed to working closely with existing companies and new inward investors making Oman your gateway to business success.